Raffinati

Situated in Ogilvy’s, the Raffinati boutique took its conceptual inspiration from the folding and unfolding of the garment. First, a horizontal pliage holds the main garment area and its changing rooms. The second, a vertical intervention holds the second garment area as well as the service point of this high end shop.

The general impact is one of purity. A myriad of whites is used to climate different uses. In fact the serviced and principal circulation volume is in a glossy finish that allows for a reflection of the user. On the opposite side, the principal shopping area collects a more mat and architectural feel in order to soften the clothing of this line that caters to the female genre. The garments are suspended on sculptural and airy structures leaving the floor of this 600 square feet space empty of any clutter.

The lighting refines the lecture of this space and leaves its emphasis on the product. Finally a tableau of shadows left on the horizontal fold, is created by the metal structures, a sort of textile weave for a line of clothing that is bringing youth back to its drawing table.